Marketing Sales

SALES & MARKETING SUPPORT

Our team has real-life experience in helping franchisors strategically grow their brands to quickly meet their growth goals. As your full-service development partner, we can manage and develop almost everything needed to promote your brand’s growth. Most importantly, we help you generate quality leads and convert those leads into your franchisees.

THE OLD WAY

Franchisors normally have three options when marketing for new franchisees.

For small or emerging franchisors, the Founders or Senior Officers handle the sale process themselves. This approach has a couple of intrinsic flaws. One, it’s often perceived as a sign of “inadequate” infrastructure when the senior level staff deals with every operational segment of the business.

The Franchisor hires an internal sales team. How many sales will it require to overcome the expenses and overhead involved in managing your sales staff? How qualified and skilled are your Franchise Recruiters in converting prospects and building a strong trusting relationship with your candidates?

The Franchisor’s sales team is the Gatekeeper. This “old school” method is one in which the franchisor or the sales team still believe they are the gatekeepers of information rather than a role player. Instead of the first step in exploring your franchise beginning with a conversation with your franchise sales person, today’s franchise seekers first step is to leverage the internet and go straight to your website, hence the start of the self-directed franchise assessment.

THE NEW WAY

Outsourcing Sales with an experienced franchise marketing and consulting firm. For some franchisors, especially young and smaller franchise systems, this is absolutely the BEST way to go. The Franchisor can basically benefit from having an entire sales team with franchising experience at huge financial savings. Also, an expert marketing firm can bring forward tools, expertise, resources, and talent the Franchisor may never be able to replicate.

We Sell Gyms specializes in generating quality prospective franchisees and TURNING THESE LEADS INTO YOUR FRANCHISEES!

OVERVIEW OF OUR DEVELOPMENT SERVICES

People DO NOT invest in franchises, they invest in the benefits of franchising, which can help them achieve their financial and career goals. For many, the advantages are clear, especially when it comes to minimizing risk as compared to opening an independent business.

Competitor SEO Hyperlocal lead marketing.

Trade Show representation

Documentation tracking (FDD/Agreements)

Lead reporting, feedback, and analysis (i.e. cost-per-sale, ad response, and most importantly, lead to franchisee conversion rates)

Best in the industry CRM system and prospect drip marketing retouch system.

Featured Brand on key franchise portal at our reduced rates.

Development and implementation of marketing strategies to effectively utilize the most popular social media platforms to promote your brand.

Lead automatic text messaging announcements and follow-ups.

Proprietary lead generation and long-term client drip marketing campaigns.

Creating and coaching “Discovery Days” with prospective franchisees and you, the Franchisor.

Creating effective franchise sales “educational” processes and compelling presentation materials.

Franchise website and content creation, with effective management, including SEO (Search Engine Optimization) at our established reduced rates. Your website is a critical NEW WAY of converting seekers into leads!

National territorial planning and pricing.

Experts in Master and Area Development Packages: With the right business model this will enable you to rapidly grow your brand and provide a substantial revenue stream to your company.

Ongoing broker/consultant communication to keep your brand front and center with our networks

Introduce and effectively penetrate your brand into the premier franchise consulting and business broker networks.

Franchise sales – Ability to understand and effectively communicate with sophisticated investors and operators.

ADDED VALUE MARKETING:

Multiple website links and representation (multiple associated franchise portal websites)
Exposure to 100’s of business brokers and franchise consultants
Search Engine Optimization (SEO): Experienced staff to implement relevant keyword phrases to maximize your brands exposure.
Press Releases: Another service to maximize your exposure on the internet.
Blog Marketing: Forum/Chats are used to promote franchising interest and again drive traffic to your brand.
Remarketing / Retargeting Experts: Google / Facebook / Instagram – hyper local, targeted rebound ads within the gym & fitness industry.
Overall enhancing and building brand awareness and equity for your company.

COST BENEFITS, SAVINGS AND TRUE ADDED VALUE!

With over 20+ years’ worth of experience in the franchising industry, extensive networks and relationships with best in class vendor partners and sales talent, we pass on thousands of dollars in savings to our development partners. Our “added value” is second to none and we are committed to building your wealth and equity. We provide all of this at substantially lower costs that other service providers or a Franchisor doing this on their own could not match. Furthermore, it is hard to put a dollar value on the time we will save you and the experience and talent that will be available to you as our development partner.

WHY THE WE SELL GYMS TEAM?

We don’t just sell franchises; we help you build and grow your brand.
We are committed to helping our franchisor partners create sustainable and profitable organizations.
We can take over all the tasks relating to franchisee recruitment, which allows you, the franchisor to focus your efforts on franchisees’ success and profitability.
You will be able to leverage our extensive networks and industry relationships to provide you with substantial no-cost “added value” all of which saves you TIME AND MONEY!

If you would like to have a no-obligation conversation about your business goals, please reach out. We can evaluate your current franchise sales process, and help create a comprehensive sales pipeline system tailored to your needs.