5 Tips for Increasing Your Gym Retail Sales
Various gym owners are selling the retail products for supplementing the cash flow. The retail operation can turn out to be a time consuming headache for a lot of gym owners. Follow the tips mentioned below, if you are new to the idea of retailing or are simply looking for revamping the existing process.
Sell What You Believe In
As a gym owner/manager, you are responsible for only the well-being of athletes. This is why; you need to be really selective about the products that you sell to them in your gym. From the athletes’ point of view, every product that is being sold to them comes with an endorsement from your gym. For this very reason, try selling only the products that you have tested out and you actually believe in.
When starting out, keep your portfolio limited to just one or at most three products. Pay attention to the product brand, as it must help you in successfully selling the products at your gym.
Do Some Marketing
Think what you look for when purchasing a new brand for yourself. Most of the time, you buy those products that you hear about from a friend and you have tested for free before actually buying it. As a result, you can apply the same for the sale of products through your gym. You can spread the word and do some marketing, to become a successful retailer.
Offer Free Samples of Your Product
You can always offer a few samples at places such as WholeFoods, as it’s the single most effective way for selling products based on newer brands. In case of food/supplement and beverage products, you can sample them before or after a training class. People love to taste for free before actually buying a certain product. Get some tips from the brand partner for further help.
Make Your Products Visible
You need to make your gym products visible to the customers if you want to increase their sales. Most of the time, at the grocery store, the items that are placed between the customer’s “eyes to thighs” are the ones that are sold the most number of times. This is why; you also need to find a way for making them more visible to your gym members.
Should be Easy to Buy
Make the buying process simple for the athletes. The easier the selling process is for them, the higher the number of products would be that are sold. Also, allow the credit card payments as cash is something that people don’t carry most of the time. You can also make them available online through your gym website through this way, thus not limiting the products sale to just your gym population.